HubSpot and Marketo are two different things when it comes to a marketing automation solution. Choosing the right one is a crucial decision for your marketing purpose. You and your company should be well aware of both these solutions and know the difference between the two.
The power of the HubSpot marketing hub will help you to transform your marketing g efforts and results. This will ensure that:
- You are easily found online
- You will be able to convert and nurture leads and
- Measure your marketing ROI.
However, to make sure that you make the best use of the solution you will need to know the cost of ownership and the resources and services offered. This will enable you to compare it with the power of Marketo.
This article will help you to know everything and make a proper comparison between hubspot vs marketo and make the right choice as the right Marketing Automation software for your business.
Overview about HubSpot
The growth platform of HubSpot will help your business development and marketing team to use a full set of tools for your marketing, sales, CRM and customer success. The good thing about HubSpot is that you get all these in a single package. These tools are most sophisticated and are easy to use.
- These tools will ensure that your company drives growth.
- The tools will also provide the most robust automation.
- It will also help you to deliver a better customer experience at scale.
Overview of Marketo
Marketo is a single market automation tool that is specially designed to provide email fostering and automation. This needs costly integrations of other tools.
- This tool will eventually help in the marketing, sales, and customer success.
- In addition to that, the deep integration of this automation tool with a CRM will also help you to get the most out of this single email automation tool.
In comparison to HubSpot, Marketo is ranked number 8 by G2 Crowd and number 3 by Gartner in marketing automation.
Combining the two solutions
Combining the two overviews of HubSpot and Marketo, you can see that both have distinct difference. Both these marketing automation tools are however different from most of the marketing automation tools that are available in the market. This is because most of these automation tools have reached a definite level of parity. This is due to the standard features that these comes with. These include:
- Lead records
- Landing pages
- Email marketing and others.
However, every company does not excel in training, support and best practices. It is for this reason most of the companies prefer HubSpot over other marketing automation tools such as Eloqua and Marketo. This is because:
- HubSpot clearly emphasizes on the usability and customer retention
- It is tailor-made for organizations that are looking for a fast ramp-up and a better ROI.
It does a fantastic job of ensuring that he several resources exists and provides the best answers to whatever queries that you may have or achieve any marketing goal.
On the other hand, just like Marketo, there are several similar products out there. A few of these are very robust, expensive and complicated.
- These tools and solutions are typically aimed at the larger enterprises.
- These tools also require several resources to utilize and implement.
This means that if you are a small marketing firm, HubSpot will be your ideal and perfect choice for your marketing automation needs. This is because HubSpot will provide you with excellent customer and onboarding. This will help you to meet with your immediate needs that you are looking for as well as ensure the future growth of your business.
Marketing transformation with automation
When you invest in marketing automation, you will actually be investing in transforming your marketing efforts that will help you and your team to market your brand and product online as well as drive more revenue for your business more effortlessly.
If you truly want to transform your marketing efforts and results, you will need to integrate a set of tools very closely. These set of tools will ensure that:
- You site is found easily by your customers
- You get better lead and more engaged visitors and
- You nurture these leads more effectively to transform them into your prospective sales.
That means these set of tools will help you to tie all the corners and elements of your marketing efforts back to your ROI. The good thing about HubSpot is that all these functionalities is built in directly into it.
On the other hand, if you consider Marketo, you will have access to a very limited set of marketing tools. These tools will need to be cobbled together and will also need expert developers to help you to implement this tool in the best way possible.
Make the best of your website
Your website is the basis of all your marketing efforts. In fact, this is the best sales person you can probably have, provided you design it well and make sure that it is found easily. For that you will need to tie all the elements of your content that may be across your blog, the web pages and the landing pages to nurturing.
This is where, HubSpot excels over Marketo. The content tools in it is centralized to your Marketing Hub. This will ensure better usage of this marketing automation tool that will in turn enable your site to be found easily online. In the process you will be able to grow your brand awareness and create a better online presence.
On the other hand, Marketo includes the potential to create better landing pages but without any proper knowledge of CSS and HTML you will not be able to get even any moderate customization. In addition to that, you will also need to use and implement other tools as well in order to host your core blogs and website.
To summarize, in comparison with market, HubSpot is the specialized marketers CMS.