How to Use Instagram Insights to Establish an Effective Marketing Strategy
Instagram is a great venue to post photos of your everyday life and your not so everyday life. However, this isn’t the only thing you can use Instagram for. In fact, a lot of business goes around on this social media platform.
Much like any other social networking site, the droves of people that Instagram drives into the platform is attractive. Businesses have found an opportunity to market themselves to their target audience.
Now, although this opportunity did present itself, it doesn’t mean everyone is able to get the most of Instagram. If you want to have an effective marketing strategy on Instagram, then you need to make the most out of its many features.
One such feature on Instagram that you should make the most of is Instagram Insights.
What are Instagram Insights, you might ask? Well, Instagram Insights is an accessible feature for any Instagram business account. It provides them audience analytics based on their Instagram marketing activities.
In this article, you’ll find several ideas that will help you create a more effective marketing strategy. Of course, you’ll be doing so with the help of Instagram Insights but first, let’s get you set up in Instagram Insights.
Getting Started
Before you find out the different ways you can make the most out of Instagram Insights, you need to have a business profile first.
Here are the steps on how to get an Instagram Business Profile:
Step 1: Go to your profile settings. You can find it by clicking the three lines at the top of your page.
Step 2: Go to Account and Press the Switch to Business Account option.
PRO TIP: Instagram recommends that you connect your Instagram Business Account to your business’s Facebook Page. Doing so will make it convenient and seamless for you to access all of the features of Instagram.
Step 3: Input all relevant business information, like contact details, account category, and so on.
Step 4: You’re done, so click Done!
Once you’ve got a business profile on Instagram, it’s time to find out where your Insights are. You can see where your Insights are by clicking the bar graph icon on the upper right corner.
Through Instagram Insights, you’ll be able to find out everything about how your Instagram account is performing. By regularly checking up on your Insights, you can improve upon your Instagram marketing.
Look into the follower demographics
Knowing the types of audience that you attract can help you make a more informed decision at the path that your Instagram marketing efforts should take. This is the reason you should look into your followers’ demographics and behavior.
However, you need at least 100 followers to see your followers’ demographic data.
In case you have more than enough followers, you can access your Follower Demographics on the Insights homepage. Scroll down to the Followers section and you should see a summary of their demographic data.
The data includes the following:
- Gender
- Age group
- Location
You can tap “See More” to see a breakdown of your follower demographics like the gender, age range, top locations by countries and cities, and online times.
Why is it important to know your followers’ demographics? That’s because this gives you an insight into whether you are able to reach your target audience on Instagram.
For instance, you sell organic loose leaf tea and your target audience are women in their 30s who live in the city. You would know if you are doing the right Instagram marketing activities with the help of Instagram Insight.
Aside from that, Instagram Insights also informs you of the type of content that resonates well with your followers.
Basically, your Follower Demographics gives direction to your marketing efforts.
Use account-based metrics
According to Voy Media, an Instagram marketing agency in NYC, you should always tweak and improve your marketing strategy. To do that, you need data.
How do you know if your marketing campaign is effective? Simply check out your account’s metrics.
There you can find metrics like how many followers you have in proportion to the number of click-throughs to your website that you’re getting and more. Use these metrics to figure out the lapses in your marketing strategy and experiment until you get the results you want.
Use the Instagram Story feature
A simple way to find out how strong engagements are with your brand is by using Instagram Stories.
Instagram Stories have all sorts of features that can engage your audience. From polls to Q&A’s and even just through story views, you can figure out a lot based on the response you get from your Instagram Stories.
Aside from that, they’re pretty fun to make!
Meanwhile, you can use the Instagram Insight to help you understand how your followers engage with your stories. This includes replies, exits, forwards, and the number of views that your IG stories got.
View data for multiple posts
Another interesting feature of Instagram insights is that you get to view metrics between both individual posts and multiple posts. There are many ways you can go with this.
You can measure metrics based on the timeline of when your content was posted. You can figure out whether an experimental post is working well with your audience. Play around with Instagram Insights and use it to guide your content creation process.
Final Thoughts
Once you’ve got everything set up and running, you can now make full use of Instagram Insights. With the multiple ways you can use Instagram Insights as highlighted above, you are sure to be able to craft a marketing strategy that produces tangible and actionable results.
What’s even cool is that Instagram Insights doesn’t cost a single cent! Yes, you can get the marketing help that you need for free.
Working with data is always important when you’re marketing. Thus, using Instagram Insights to craft your marketing/advertising campaigns is always a must. Hopefully, this article will help you make the most out of Instagram Insights. Good luck!