A lot of people have a misconception about copywriting, thanks to the rumors. They think that there is no future in this career, and it is not worth anything. They believe it is ‘freelance job,’ however, there is more to it.
Copywriting is a pretty comfortable “job” where you can work from home, work whenever you want, vacation a lot, and, most importantly, get paid well. Ideally, a copywriter can help your Intellectual Property or IP against theft.
There are lots of other things that a copywriter can do, like writing several marketing materials such as:
- Catalogs and lots more.
All these are very important for any business to promote their brand and product and reach out to a larger section of the audience out there in the world of internet.
Since copywriting is the process of writing different advertising and promotional materials for various businesses, copywriters are often termed as ‘a salesman in print.’ What they write is called a ‘copy’ or text. This $2.3 trillion industry is much different from writing news or editorial. Their ‘copy’ is something that gets the readers to take action as desired. These actions include:
- Making a purchase
- Opt-in and or
- Engage with a brand, its product, or service.
However, copywriting is much different from “copyright” and should not be confused. Copyright involves the legal right to publish, reproduce, sell, or distribute the work of someone exclusively. This includes books, artistic items, or music. A material with copyright is designated with a symbol ©.
Copywriting and social marketing
If you are looking to add a little bit of sparkle to your copy of the missing element that is preventing it from reaching to the audience, there are a few more things that you should know about copywriting.
Copywriting is a difficult job and needs a lot of skill to reach social followers and create an impact and interest in them. There are several tricks and tips that only a professional copywriter is aware of. There is a little secret of making it work just as you want it to care about the audience and only the audience.
Apart from making the copy perfect in all respects, including grammar and spelling, it should be persuasive, encouraging, and engaging. You should build trust among the consumers. For this, your copy needs to:
- Tell them the benefits and how good life will be
- Have the potential to build relationships.
- Be precise so that it is not boring to read and
- Convince people to buy.
In addition to that, it should be succinct, present the necessary info, use proper keywords for SEO, and address the principal objections. The primary objective is to talk about your audience and not you. This will ensure that the readers, social, and Instagram followers scan your copy until the end.
The formula to follow
You should follow a specific method for copywriting that will make your social media marketing more effective due to your copy. Try PAS! This is the most common principle followed by all copywriters who are into social media marketing.
PAS has been around for a long time, which involves three essential things, such as:
- Agitate and
Expert copywriters say that PAS will increase the potential of the copy and increase the Click-Through Rate, whether it is for your email or a blog. This will eventually increase the level of engagement on social media.
What you need to do is, identify the problem, agitate it, and then offer a suitable solution. PAS is one of the most popular and effective formulas that copywriters use in their writing to provide more positive results.
Other formulas to follow
Several different formulas will ensure that your copy drives more clicks and engagement on social media.
One such go-to formula is BAB or:
This formula will work great for all social media updates, blog post introduction, emails, and practically anything you write.
Another one is the FAB formula which includes:
- Features that tells what you are and what your product can do
- Advantages that ells about the benefits of using the product and
- Benefits, which explains what the product means to the reader.
The 4 C’s is another useful formula to use for copywriting that includes:
- Clear writing
- Concise and to the point
- Compelling angle to write and
- Credible to build trust among the readers.
Apart from these, there are others that you can follow such as:
- The 4 U’s that includes useful, urgent, unique and ultra-specific
- AIDA or attention, interest, desire and action and
- A FOREST or alliteration, facts, opinions, repetition, examples, statistics, and threes, which means repeating something three times so that it is memorable.
All these elements in your copy will make your social media copy and marketing strategy more effective and productive.
Dominate any social media platform
If you want to increase traffic to your site, you will need to dominate every social media platform. This will ensure that you make the best of your social media followers. For this, you will need to master the copywriting fundamentals and acquire the required skills to take it to the next level.
You will need to identify and focus on the problem and experiment with different ways in which that can be solved quickly. You will need to write about the product and, during the whole time, keep your audience in mind.
This will ensure that you make the best of the limited space. In addition to that, there will be a limitation of time as well.
- This means you will need to find the fastest way to come up with the required description. You may need to go through the search listings for that matter to find out some of the best copy archives that will ensure a direct response.
- This also means that you will need to experiment with different formulas, formats, and topics, but make sure that it is concerned with your social audience.
This will ensure that you define the critical pain points so that it grabs the attention of the readers instantly.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.